What started as a request to fix a small page design, ended up in a huge project of a complete restructuring of the Yad2 product, strategy and brand. Joining our branding maestro, Assaf Cohen, We worked for 18 months day and night in rethinking the product from top to bottom and the result is just now starting to show live and it’s a completely new product with new user experience, better and smarter value to both the private and the business users.